Seamless Migration & Redesign for Global Technology Leader

Enhancing digital presence with a unified global website

Our team managed the migration of multiple global websites to the AEM platform, ensuring a unified and scalable experience. This migration improved site performance, SEO, and accessibility, while exceeding the client’s expectations with a streamlined digital presence.

Customer

Globally Recognized Leader in Software and Technology

Problem

The customer – a household name in the tech industry – was facing significant challenges due to a fragmented content management system across multiple websites which hindered seamless user experiences and slowed the pace of content updates and redesigns. With a massive site migration project spanning various global websites and content types, they required a more unified and scalable solution. The goal was to migrate multiple sites to Adobe Experience Manager (AEM), redesign selected sites, and maintain a consistent brand experience while managing cross-functional teams and complex technical requirements.

Delays in platform feature delivery, shifting budget constraints, and a need for coordination with third-party vendors posed additional hurdles. The customer sought a partner capable of navigating these complexities, delivering on aggressive timelines, and overcoming significant technical challenges.

Action

Artech led the migration and redesign efforts through a combination of strategic planning and hands-on execution:

• Developed a comprehensive roadmap for migrating and redesigning sites with varying levels of customization, including component mapping and with an eye toward post-migration process optimization.
• Led redesigns for specific sites incorporating custom components, responsive design, and web accessibility to align with modern web standards.
• Coordinated with cross-functional teams, including customer’s internal teams and external partners, to ensure smooth communication and task execution.
• Provided ongoing project management and regular updates through a detailed communication cadence with stakeholders.
• Onboarded AEM production resources and managed content authoring, accessibility testing, and localization for multiple site launches.
• Enabled custom development for web features by collaborating closely with the customer’s engineering teams.
• Conducted thorough testing and issue resolution before launches, including Hypercare and support post-launch to ensure smooth operation.
• Secured a long-term maintenance contract post-migration, demonstrating the customer’s trust in Artech’s ability to manage ongoing site updates and enhancements.

Results

Despite challenges, Artech delivered the project ahead of the fiscal year-end, winning the trust of the customer for future projects:

• Migrated multiple websites and assets ahead of schedule while ensuring compliance with SEO, accessibility, and performance standards.
• Achieved a 30% reduction in project costs from the original estimate by aligning scope with budget constraints and focusing on high-priority workstreams.
• Achieved a significant reduction in content publishing request turnaround time from legacy CMS metrics.
• Successfully migrated multiple disparate sites into a unified AEM platform, reducing the digital footprint and streamlining long-term maintenance efforts.
• Delivered optimized, accessible websites, ensuring users across different devices and regions enjoyed consistent, fast, and responsive browsing experiences.
• Completed localization for global markets, ensuring parity with pre-migration SEO strategies and maintaining traffic levels.